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Three reasons to love Scoville

Category: Verticals, local social Monday, May 23rd, 2011, 11:55 am

If you haven’t seen it already, check out Scoville. It’s got a lot to like. Scoville is a local social play sitting on top of Foursquare. I have a list of great moves Scoville is making. Here are three of them:

1. It helps curate the best places.

Now that there are more as many as 22 million Foursquare places — sorry, venues — it’s about time we found better ways of filtering out the best places. Some unmoderated ways to approach that include: using check-ins as a measure of popularity or normalising check-ins based on the total number of check-ins for a region or the number of users in that region or the number of places (early adopter areas have more 4sq users and more check-ins which can skew things). Scoville offers users a way of like-ing their favourite places, not just the ones they frequent the most, and automatically parceling the best places into easily accessible buckets, called Likeboxes.

2. It broadens verticals from going out.

4sq as been encouraging users to add new venues and new categories of venues for some time both with point incentives and by calling out top categories on a user’s profile (I think the content an app shows about a user is as important as what points are given for). It’s peculiar that it doesn’t push that further by giving users more points for adding photo’s. Scoville accentuates this broadening away from restaurants, pubs and clubs by forming Likeboxes for other categories (e.g. bookstores).

3. It targets Foursquare super-users.

Foursquare super-users are users who check in a lot or add new places. Foursquare now has enough scale that there are a lot of Foursquare super-users and these are just the right segment to target to curate the best places. I got my invite from folks that I saw regularly on the 4sq leaderboard (although noticably not from the one man to whom I regularly come second).

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