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Content generation means sourcing new form of content for businesses in innovative ways, including automated crawling, crowdsourced content as well as large scale manual content collection teams. InnerBalloons understands how to leverage Semantic Web technologies, such as taxonomies and ontologies to improve your content. We crawl for base content, editorial content and social content. One form of social content is reputation monitoring reporting, which you can sell on to your small-and-medium business customers. Content mining techniques can further be applied to generate niche pages on very specific topics, which increase the relevant content of websites and in turn generate more conversions.




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